Brand Builder: Be human first – people drive brands (podcast episode #142)

Data-driven marketing. That is an oft-repeated phrase in our industry. It’s hard to find a LinkedIn profile that doesn’t make a claim of being a data-driven marketer these days. And while data is helpful, it’s not the only thing that should drive you, my next guest says. Be human first, because people drive brands. To hear that lesson, along with many more lesson-filled stories, I talked to Desiree Sanchis, VP of Marketing for Beliv US [https://belivcompany.com/]. Beliv has sold a million cas...