Brand Marketing: Look in people’s closets (Episode #18)

“Remember the prospect is a person. Do not talk AT them; talk TO them.” This quote comes from Flint McGlaughlin in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/lessons/above-the-fold-psychology/). And it exemplified the conversation with our latest guest, who literally went into people’s homes and looked in their closets to better understand and communicate to her brand’s customers. Lindsey Lindemulder is the Brand Marketing Dir...