Consumer Financial Services Marketing: Your customer is your most important stakeholder (episode #39)

“Make the object of your headline the psychological driver of the offer,” Flint McGlaughlin taught in Headline Examples: 3 ways to load your predicate with value (https://meclabs.com/course/sessions/headline-examples/). I thought of this lesson when my latest guest told me about her marriage, and how her husband was her most important career choice. It struck me that I’ve learned a lot about marketing from marriage (and vice versa). For example, my wife may have very different psychological ...