Content and Communications: Tenacity, keep it simple, authenticity works (episode #33)

“Nouns form the substance of appeal,” Flint McGlaughlin taught in Headline Examples: 3 ways to load your predicate with value (https://meclabs.com/course/sessions/headline-examples/). I love this lesson because as marketers, if we’re not careful, we’ll focus too much on the adjectives and the adverbs. The flowery language. The hype. Instead of clear communication. And it goes along with a lesson our latest guest discovered when approving TV commercial concepts from her agencies – keep it simp...