CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)

Look, let’s face it, our industry can have a bad reputation. And I can see why. Just scroll through YouTube or social media and you’ll see self-appointed gurus shouting about tricks and hacks and shortcuts. But sustainably successful marketing is not about shortcuts, it’s about digging into the very essence of what it means to be a human being. Sounds pompous, I know, but hear me out. Effective marketing deeply understands and portrays human realities, behaviors, and emotions. It connects aut...