Creative Social Media Marketing: When to break the rules (episode #129)

Sometimes we overlook the ends, because we’re so focused on the means. Today in marketing, that means can be algorithms and machine-built lookalike audiences and automations. But as our latest guest explained in her podcast guest application, all that technology doesn’t matter if you don’t focus on the right ends: “It's all about the story – and it needs to include empathy.” To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Carmen Collins, direc...