Customer Experience: Take risks, fail early, and learn fast (episode #32)

“Marketing is no longer a creative (-only) job,” our latest guest says. I have lived this lesson as well. I started my career as an advertising copywriter, writing print ads that appeared in newspapers like The Wall Street Journal. Yes, we got overall results, like how many times we made the phone ring. But fast-forward to today. When I watch our free course about creating and optimizing high-converting webpages (https://meclabs.com/course/), I am struck out how granular the data about creati...