Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very far

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. Join us for an AI Guild session Wednesdays at 2 p.m. Eastern Time. Learn more at MECLABS.com/AI-Briefing I use one word all smooshed together to describe the time I spend on the job – worklife. I’m not talking about balance. I’m simply saying, ‘Yes we have a homelife. But we have a worklife, too.’ Every hour, every minute you spend working rolls up into that grand big, myst...