Don’t Give Clients What They Want: “That’s also the name of a convention for adults who dress as toddlers” – Podcast Episode #6

Don’t give clients whatever they ask for. The most fatal blind spot lies in audience knowledge. These are a few of the lessons from the stories Liz Harr, Partner, Hinge (https://hingemarketing.com/), shared with Daniel Burstein in Episode #6 of the How I Made It in Marketing podcast. Some lessons from Harr that emerged in our discussion: Don’t give clients whatever they ask for: When a tech client wanted to name its conference CapCon, Harr’s team did some competitive research and discovered t...