DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135)

The artificial intelligence revolution is upon us. Today we see AI doing everything from taking orders in a drive-thru to serving as a pseudo boyfriend or girlfriend. But, according to my most recent guest, more importantly – AI boosts revenue. To hear the story behind that lesson, along with more lesson-filled stories, I talked to Dario Markovic, CEO, Eric Javits [https://ericjavits.com/]. Eric Javits had $15 million in revenue last year and is tracking to hit $18 million this year. Markovic...