Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (episode #118)

We’ve all seen it in the movies. A character has an invisibility cloak, or drinks a potion, or perhaps turns into a ghost. And then, oooh how tantalizing, they can see what goes on when they’re not around. Well as our latest guest explains it, we shouldn’t just think of that kind of moment as some sort of sci-fi fantasy. We should work as if we’re trying to optimize that conversation. As she puts it – “It's about what people say when you are not in the room.” To hear the story behind that les...