Growth Marketing: Attribution is a myth, but you need it (episode #43)

Our latest guest told the story of how she learned to find the ‘why’ – why a potential customer should act on her conversion objective. One of the things I really liked about her story – she didn’t only focus on the final ‘why’ the customer should buy the product or work with the company. Much like the sequences of eight Micro-Yes(es) taught in our free marketing course Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/), she considered th...