Growth Marketing: Give a choice of "yes" or “yes” (episode #37)

Attention > Interest > Engagement > Relationship. That’s how Flint McGlaughlin explains the journey you have to take customers on, in Headline Writing: 4 principles that could drive down your website bounce rate (https://meclabs.com/course/sessions/headline-writing/). I asked our latest guest how he enabled a salesforce to fulfill it’s part of this journey, when he grew that close rate at a real estate company he previously worked for (from a 0.1% close rate to a 22% close rate). You...