Healthcare Marketing Leadership: Build communities…not a customer list, walk your own path, take care of yourself (episode #30)

“There is a difference between doing things right and doing the right thing.” Flint McGlaughlin shared that strategy maxim in Customer-First Objectives Application Session: See real webpages optimized for marketing conversion (https://meclabs.com/course/sessions/customer-first-objectives-application-session/) and it got me thinking about the marketer’s role in the organization while reading over the podcast guest application from our latest guest. When reading about pivoting a startup to do t...