Hospitality Marketing: Have a Gumby attitude to any launch

“Beware of going wide with your marketing before going deep with your thinking,” Flint McGlauglin taught in What is the most important question to ask before creating a high-converting landing page? (https://meclabs.com/course/lessons/high-converting-landing-page/) This episode's guest told our host a story about launching an ecommerce store that was the perfect illustration of Flint’s teaching. He put it this way – “Get scalable fulfillment in place before you generate demand.” In othe...