Innovation Leadership and Coaching: You should almost always do less than you think (episode #46)

“Remember that the customer is the subject and your offer is the object,” Flint McGlaughlin taught in Effective Headlines: How to write the first 4 words for maximum conversion (https://meclabs.com/course/sessions/effective-headlines/) (McGlaughlin is the CEO of MECLABS and MarketingSherpa). I thought of this quote when our latest guest talked about essentialism. One place I see scope creep and bloat is in messaging – we get so focused on our own product and company we forget that our custome...