Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82)

Any industry, and our marketing industry is no exception, has a pack mentality. We say certain buzzwords and share certain ideas. But we can hear them ad nauseam, to the point where they just wash over us and don’t really mean anything. We nod in agreement at a networking event with a drink in our hand, but do we actually do anything about it the next day? Not really. We’re back to going through the motions executing a campaign, buried in email and Slack notifications. Here’s one such commonl...