Inventive Marketing: A coalition in the South China innovation ecosystem, a rugby sponsorship mascot in Singapore, & much more (episode #22)

“A value proposition focuses on a specific customer segment,” Flint McGlaughlin taught in Value Proposition Definition: Optimize your conversion rate with this powerful question (https://meclabs.com/course/lessons/value-proposition-definition/). I thought of this lesson while our latest guest talked about how he learned to ruthlessly prioritize. When I asked what role customer segmentation plays, he replied, “Absolutely. You're spot on, because the way that we look at it is – who are t...