Marketing, Advertising and Brand Strategy and Culture: You don’t “build" community, you “facilitate” community (episode #52)

We’ve been thinking long and hard about community lately, working with the MECLABS SuperFunnel Cohorts (https://meclabs.com/MEC200-RSVP). I’m sure many of you are as well. It is certainly a popular topic right now for marketers. And here’s one way I could know our community was working – when we could step back and not solve a community member’s problem. When members were helping each other, collaborating, solving each other’s problems. Making those valuable connections. That is a key inflect...