Marketing and Brand: Embrace healthy friction (episode #48)

Differentiation is key in marketing. And now with the rise of AI, I can’t help but think – how can I differentiate from generative artificial intelligence? One way – our unique backgrounds. An example. Our CEO’s book – The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition (https://meclabs.com/course/the-marketer-as-philosopher/). This book is wildly different than what an AI would write. And just as different from most business books you’ll see – which somet...