Marketing and Customer Experience: No room for error in healthcare marketing (episode #47)

“Refine your value prop until it becomes a reason…the summation of a rational/emotional argument,” Flint McGlaughlin teaches in Value Proposition Power: 3 ways to intensify the force of your value proposition (https://meclabs.com/course/sessions/value-proposition-power/) (McGlaughlin is CEO of MarketingSherpa and MECLABS Institute). I thought of this lesson while reading through the podcast guest application for the latest guest on the How I Made It In Marketing podcast. She markets to physic...