Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (episode #125)

Your first day at a new job. Sounds exciting, right? Now imagine it's at a major bank in crisis, fresh off a £40 billion taxpayer bailout. Oh, and you're in charge of sports sponsorships – an easy target for public outrage. That’s exactly where Louise Johnson found herself. What did she learn from that experience? 'You must be a master of yourself during uncertain times.' To hear the story behind that lesson, along with many more lesson-filled stories from throughout her career, I talked to L...