Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (episode #35)

“Too often, our campaigns and their messaging are dominated by a social dynamic rather than a science dynamic. Our collateral suffers a ‘designed by committee’ process and thus speaks with the disjointed voice of compromise,” Flint McGlaughlin taught in Customer-First Objectives: Discover a 3-part formula for focusing your webpage message (https://meclabs.com/course/sessions/customer-first-objectives/). I thought about this lesson when our latest podcast guest shared a famous Yogi Berra quote...