Marketing Leadership: Embracing questions and overcoming pretense (episode #74)

How I Made it in Marketing - A podcast by Daniel Burstein

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Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa). Good marketing isn't just about catchy slogans or flashy ads; it's about understanding the human psyche. The psyche of our customers, yes, but our own as well. So in this episode we’ll delve into a psychological concept called ‘action bias’ – this is the idea that we, as humans, often lean towards taking action, even when standing still might be the be...