Marketing Leadership Lessons: Kill snakes, create the category, assume noble intent (podcast episode #61)

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results. I love a really good turn of phrase. Hey, as a writer, I’m a real sucker for words. So when I saw this phrase on a podcast guest application it grabbed my attention – “Kill snakes.” I gotta admit, that is not one I have heard before. So I wen...