Marketing: Teams that are steeped in data and conversion numbers are the strongest at the craft (episode #45)

“The Marketer needs meaningful work and meaningful relationships,” Flint McGlaughlin teaches in Above-the-Fold Energy: How to engage the prospect’s mind with a carefully crafted opening (https://meclabs.com/course/sessions/above-the-fold-energy/) (McGlaughlin is the CEO of MECLABS and MarketingSherpa). I thought of that lesson when our latest podcast guest shared a lesson of her own, “Teams that are steeped in data and conversion numbers are the strongest at the craft.” Which means, we market...