Premium Consumer Goods & Luxury Retail: Happy makes money (episode #131)

Perception changes everything. Think about many of the chores your customers endure in their lives. Or you do personally. The perception of a chore is not positive, right? Take shaving – dragging a sharp metal object across your face every morning to meet societal norms…sometimes even drawing blood. Ouch. Literally. So how do you turn something like that into a luxury experience? According to my latest guest, that is ‘the power of storytelling in branding.’ To hear the story behind that lesso...