Product Management & Marketing: Surround yourself with the right people (episode #38)

This article was published in the MarketingSherpa email newsletter. “Attention precedes interest. Interest precedes engagement; engagement proceeds relationship,” Flint McGlaughlin teaches in Headline Writing: 4 principles that could drive down your website bounce rate (https://meclabs.com/course/sessions/headline-writing/). When I asked my latest guest how she builds those relationships with her marketing, she talked fondly of learning directly from real people, whether in her early days in ...