Public Sector Marketing and Communication Leadership: Multi-directional learners, multi-colored spiky hair, and wearing multiple hats (episode #31)

“Form a cohesive picture of value,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage (https://meclabs.com/course/sessions/above-the-fold-psychology/). Not only can that approach help you get more “yes” answers to your conversion goals, it can help you judiciously use the word “no” as well, a topic I discuss with the latest guest on the How I Made It In Marketing podcast. You can hear that conversation, filled with lesson-filled stories fr...