SaaS Marketing: Always bring the customer story forward (episode #42)

“The aim of a headline is not to impress the prospect,” Flint McGlaughlin teaches in Headline Writing: 4 principles that could drive down your website bounce rate (https://meclabs.com/course/sessions/headline-writing/). I realized that lesson could apply equally well to internal communications, during my latest podcast discussion. Do we spend too much time trying to impress our managers and team internally? Should we just give them the most accurate information and let them come to their own ...