SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (episode #23)

“If the marketer does not know where to focus; then the prospect will not know where to focus,” Flint McGlaughlin taught in Customer-First Objectives Application Session: See real webpages optimized for marketing conversion (https://meclabs.com/course/lessons/customer-first-objectives-application-session/). To help drive home this lesson for you, we found a great story of relentless focus from our next podcast guest. While at PayPal, he made it his mission to develop programs that would educa...