Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) – Episode #1

In the debut episode of the How I Made It In Marketing podcast, Daniel Burstein talks to Whitney Hill, Co-Founder and Head of Business Operations & Development, Snap ADU (https://snapadu.com/). Whitney shares key lessons from what she’s made – ranging from Excel data tools to a transparent website to a memorable brand name – in a career that has spanned Yale, an MBA from NYU Stern School of Business, Seamless.com, Bain & Company, and more. We discussed: Winning on execution: using rea...