Social Media Marketing: Educate your executives (episode #123)

There’s a great Chris Rock bit where he says educational leaders lie to kids when they say kids can be anything they want. He says to – tell kids the truth, “You could be anything you’re good at. As long as they’re hiring. And even then, it helps to know somebody.” The good-at part, hopefully we help you with that everyday on MarketingSherpa. But the “it helps to know somebody,” that ties into one of the key lessons my next guest has learned in his career, and he uses the famous Porter Gale s...