Strategy: Don’t think of your customers as a ‘target’ to acquire (podcast episode #65)

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. Join us for an AI Guild session Wednesdays at 2 p.m. Eastern Time. Learn more at MECLABS.com/AI-Briefing When you listen to How I Made It In Marketing, you often hear me challenge a guest. Not because I necessarily disagree with them or think they are wrong, but because you must wrestle with an idea, and challenge it, to truly understand it. And that is what I try to bring ...