Sustainable Marketing: How DC Water turns waste into wealth (episode #106)

The Accidental Recycled Poop Marketer! That’s the headline of a recent podcast guest application. And it came from someone leading marketing for an interesting product – a paid B2B and B2C product, sold by a nonprofit, that is run by an independent city government authority, a water and sewer utility formed in collaboration with the federal government. So no matter what type of marketing you do or business you run, there’s probably a lesson for you in this episode with April Thompson, Senior ...