The De-Branding Campaign: When customers make fun of your new product launch – Episode #2

In Episode #2, Daniel Burstein talks to Natalie Marcotullio, Head of Growth and Operations, Navattic (https://www.navattic.com/). Natalie shares key lessons from what she’s made (and in her case, unmade) – ranging from a de-branding campaign to a redesigned website – in her career where she often was the sole marketer in the company. We discussed: A de-branding campaign and the importance of being agile when things go so wrongBuilding, writing, and designing three ad campaigns per month as a ...