“True Blood” Vampire Fangs from the Dentist: When you’re too successful at driving the wrong traffic to your website – Episode #5

In Episode #5, Daniel Burstein, Senior Director of Content & Marketing, MarketingSherpa, interviewed Jonathan Fashbaugh, President, Pro Impressions Marketing (https://www.proimpressionsgroup.com/). Some lessons from Fashbaugh that emerged in the discussion: Popular content isn't always the best content for the client. His team blogged on a dentist’s website about the vampire fang effect that was used in the TV show “True Blood.” The post explained how people could get porcelain vene...