Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast episode #114)

Marketing is about helping your ideal customer perceive the value your products deliver. But before they can perceive that value, you have to create it. When I received the podcast guest application for my next guest, in my due diligence I found that Consumer Reports named its Stratami mattress one of the 9 best mattresses of 2024. To hear key lessons and stories from building the company behind made that mattress, I talked to Jack Dell’Accio, CEO and Founder, Essentia [https://myessentia.com...