World-Class Consumer & Retail Brands: What right do we have as a brand to be in that business? (Episode #15)

“Replace the claim with the reason” – that lesson comes courtesy of Website Wireframes: See real webpages optimized for marketing conversion (https://meclabs.com/course/lessons/website-wireframes-application-session/). It’s far easier to make empty claims than provide true reasons for customers to buy. Especially if you’re a copywriter, designer, or junior-level brand marketer who doesn’t know a compelling reason the customer should buy. But customers are far more likely to act if you p...