Ramp it up or shut it down: How ConvertKit’s Founder and CEO made his most important business decision

How I Work - A podcast by Amantha Imber - Wednesdays

Categories:

Business Education

How does an entrepreneur go from being told to shut down their business to building a software company worth over $200 million and serving over 50,000 creators? In this episode of How I Work, Nathan Barry, founder and CEO of ConvertKit, shares his incredible journey and the counterintuitive strategies that propelled his success. In this episode, we discuss:

  • 🤔 Nathan's annual life review ritual: We delve into how he not only assesses business opportunities but also tracks his adventures, home life updates, fitness endeavours, and personal goals.
  • 🛑 The turning point: Just 18 months into launching ConvertKit, a friend advised him to shut it down. Discover the pivotal questions Nathan asked himself and the framework he used to make that crucial decision.
  • 💬 Nathan shares his transformative experience of writing 1000 words a day for 600 consecutive days and how this habit has evolved over time.
  • 🌀 What on earth are flywheels? We unravel this concept and discuss how Nathan applied it to the sales process at ConvertKit.
  • 👥 The importance of team building and its ripple effects on business success.

    • Tune in to discover more about Nathan's incredible journey, or catch his documentary (which he reluctantly filmed!) on YouTube. Don't forget to visit his website: nathanbarry.com, where you can sign up for his weekly newsletter or tune in to his podcast, "Billion Dollar Creator." 🚀My new book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/

    Connect with me on the socials:

    Linkedin (https://www.linkedin.com/in/amanthaimber)

    Instagram (https://www.instagram.com/amanthai)

    If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha.substack.com/

    Visit https://www.amantha.com/podcast for full show notes from all episodes.Get in touch at [email protected]

    Credits:Host: Amantha ImberSound Engineer: Martin ImberEpisode Producer: Rowena Murray

     

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