It is value we should seek, not the cheapest thing we can find.
How is my Financial Health, Doc? - A podcast by Vu Kiet Tran
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The seventh installment in the serie on Behavioral Finance. Achieving Cheap at all cost. A race to the bottom is not the same as a race to find value. In fact, getting the cheapest you can find of everything is refusing to recognize opportunity cost. Beware of such cognitive bias!