#33: Kara Goldin, Hint Water Founder & CEO—Tackle Your Fears Head On

Today’s guest is Kara Goldin, the CEO and Founder of Hint Water, which is the leading brand for unsweetened flavored water.  It may surprise you to learn that Kara founded this company having no experience at all in the beverage industry.  It all started when she wanted to swap her diet soda for water, but she found drinking plain water too boring. So she created a whole new product category that’s disrupted the beverage industry and helped a lot of people live healthier lives. For Kara, her lack of experience in the industry was just an obstacle she needed to tackle, nothing more. If there’s something she’s afraid of or unfamiliar with, she just takes it head on.  She sees fears and obstacles as opportunities to grow – and sure enough, that’s just what they become. It’s the kind of perspective all leaders need, and you are going to get a ton out of this conversation – including the inside scoop on how Kara got a KILLER deal on SuperBowl airtime!  You’ll also learn: What to do if you have a great idea – but not much experience in a certain space One important thing to keep in mind if you want to motivate your team around a mission What to remember the next time a door slams in your face How to get a bargain on a SuperBowl ad (and whether or not the ad worked!) Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.