0 to £6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo)

Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO. In this episode, we learn: How Cazoo built a customer-centric organic strategy for the long-term Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years.  -- Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.