6-steps to building a high-converting SEO strategy (Cognitive FX SEO Case Study - 0 to 250K visitors/mo) (Benji Hyam, Co-Founder of Grow and Convert)

How the Fxck SEO Podcast - A podcast by Ben Goodey

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OMG. The Scale Package is LIVEEE for pre-order! Grab yours at a discounted price here. Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic. In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differentiated, and still outranks WebMD. Benji walks us through pain point SEO, keyword prioritization and his approach to topical authority. The results speak for themselves: their work has led to 250K monthly organic visitors and drives 50% of all new business for Cognitive FX. Things You'll Learn: How to create a revenue-generating SEO strategy (from customer research to prioritizing keywords) How & why Grow & Convert charges $10K for 3 SEO articles The power of investing in truly quality content How to hire the best of the best writers