Ep. 16: Louis Grenier on how to stand the f*ck out

It is not a risk to be different, it's a risk to fit in. This week I have a genuinely exciting guest: Louis ‘bonjour bonjour’ Grenier, the host of the marketing podcast Everyone Hates Marketers. He’s interviewed the likes of Seth Godin, Rand Fishkin, and Neil Patel in more than 160 interviews and is also a Senior Marketing Strategist at HotJar. In this podcast, we talked about radical differentiation and the four steps you need to take to discover your strengths, double down on it, and stand out against the noise in any market. As a young startup, building brand mental availability requires you to be radically different. Here's how. Being different is how you make marketing fun.