144: General Motors - Alfred Sloan - From a simple draftsman to a multi-millionaire Automobile icon
How They Made Their Millions - A podcast by Vijay Peduru
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William Durant started General motors, but it almost came close to shutting down. Then Alfred Sloan stepped in. He adopted a different approach than his competitors to sell his cars. The strategy worked and sales took off. GM ultimately became a multi-billion dollar company. Let us check out their story.