Building a Shoe Empire with Sean McGinnis
How to Market Your DTC Brand - A podcast by Goodo Studios
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At the beginning of a brand’s life, there are a few SKUs and the goal is to find product market fit. Once you graduate from the beginning stages of brand building, you start to grow a team, add SKUs, and in turn - you start to have different problems than you did when you first started out as a brand. How do you navigate this growth over a long period of time? I am not sure, but I brought in a seasoned professional to help you and me learn how to manage a big brand.
Today’s guest is Sean McGinnis, who recently was promoted to president of Kuru Footwear but for many years was the Chief Marketing Officer of Kuru.
In this episode we will discuss:
- How a team picks the best SKU’s to market
- How Kuru has defined themselves as a brand
- The most effective ways to use and organize customer data
