Building Kuju Coffee with Jeff Wiguna

How to Market Your DTC Brand - A podcast by Goodo Studios

Categories:

Business

Today’s guest is Jeff Wiguna, The Co-Founder and CEO of Kuju Coffee. Kuju Coffee was the first-ever portable pour-over coffee brand and has pioneered high-end coffee in the outdoors and travel space.

In this episode, we discuss:

  • How marketing was a driving factor for Kuju Coffee
  • How Kuju Coffee created a new category successfully
  • The importance of story to build an audience

Click here to check out the show notes.

This show is brought to you by Goodo Studios

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