How to Become a Leader of Your Audience with Chris McAlister

How to Market Your DTC Brand - A podcast by Goodo Studios

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Chris McAlister has built a program to help leaders unblock the best of who you are while helping you focus, perform, and relate at the highest capacity of your potential.

Chris is the founder of SightShift. SightShift has a few coaching programs which will guide you to figure out what’s NOW and what’s next in your self, mindset, leadership, parenting, management, and speaking skills. Chris has written four books and has a podcast, SightShift with Chris McAlister. Most recently, Chris started a new podcast series called the Polycontemplative Podcast.

In this episode, we discuss:

  1. What inspired Chris to start leading and coaching others
  2. How Chris has built his business offline versus online
  3. How Chris has navigated adding new services and products to his business
  4. Understanding the importance of leadership in building an audience

Sign up for The Marketing Memo: https://www.gattozzicollective.com/the-marketing-memo

Show notes: https://www.gattozzicollective.com/podcast-episodes/chris-mcalister

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