How to Build a Genuine Community Around You with Alex Hillman

How to Market Your DTC Brand - A podcast by Goodo Studios

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Alex is based in Philadelphia, and after leaving Drexel University early, he started building websites for businesses. As he was freelancing, he had a deep desire for a community as he worked. He teamed up with a few friends to start Indy Hall, one of the first coworking spaces in the US, in 2006. For reference, WeWork didn’t start until 2010. Indy Hall has become a staple in Philadelphia and has grown to hundreds of members. Alex teamed up with Amy Hoy to start Stacking the Bricks, which is a company that helps freelancers bootstrap and build effective businesses.

Most recently, Alex published a book, The Tiny MBA. This book is not your typical business book. Each page has one thought that is a small prompt to make your think about something bigger in your life and business. There are 100 ideas that will help you evaluate and execute on your built-in advantages in your business.

In this episode, we discuss:

  1. How Alex came to write The Tiny MBA
  2. How to find your audience
  3. The difference between good self-promotion and bad self-promotion
  4. How Alex started Indy Hall and built an in-person community

GIVEAWAY

We will be giving out one copy of The Tiny MBA to one person next episode! All you have to do is write a review on Apple Podcasts or your podcast listening app! You can use the discount code HOWTOSHOW for 20% off if you don't win.

 
Sign up for The Marketing Memo: https://www.gattozzicollective.com/the-marketing-memo

Show notes: https://www.gattozzicollective.com/podcast-episodes/alex-hillman


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